I am writing this particular blog post because I am appauled and dismayed by some of the websites that I see out there.
I am not talking about your company replicated one which I will discuss in my next post instead I am talking about the personal branding sites that I am seeing.
As a marketer in the home based or direct selling industry your website is either going to make you or break you. What I have seen out there looks like there is a lot of broken marketers out there.
I am not talking about your company replicated one which I will discuss in my next post instead I am talking about the personal branding sites that I am seeing.
As a marketer in the home based or direct selling industry your website is either going to make you or break you. What I have seen out there looks like there is a lot of broken marketers out there.
First of all you need to understand the differences between a lead capture site and a sales page. The lead capture page is going to be the very first thing that your prospect see's. It needs to be very short and concise because all you are trying to do with it is get a lead.
The sole purpose of this page is to write a compelling offer for a solution to what ever pain, want or need that your prospect has and in exchange for this information and your free offer (which could be a free report or consultation) they will fill in their information into your opt-in box.
This page should be very short and involve little or no scrolling, it would consist of a main headline and maybe one or two sub-headlines that are hitting emotional hot spots.
Next it should contain a picture of you to let them know that you are indeed human and this should be placed in the upper left corner to the left of the main headline with your opt-in box in the upper right side of the page just right of the main headline.
The next thing that would go below this is either a short 2 or 3 minute video or some bullet points telling them all about what they are going to recieve in their free gift. Followed by a strong call to action to fill their information in your opt-in box in order to collect on their free gift. Aside from that you would include your closing salutation, signature and maybe a website copyright at the bottom of the page.
The sales page comes later, after you have started a relationship with them and built up trust which will come soon enough and can be delivered in your email autoresponder. The sales page is not always necessary but if used will do all of the selling, provide more product detail and divuge pricing and allow for puchasing.
What I'm seeing out there is astronomically long web pages jammed full of information overload and confusion. I am seeing sites full of hundreds of links to products, adsense adds and affiliate banners that have absolutely nothing in common with your page and all it does is confuse people as to the real reason they visited your site in the first place. If your not converting sales and have no one in your lead funnel, now you know why.
In Conclusion:
If you have one of these sites and are offended i'm sorry now you know what to do to fix it. There is one last thing I want to say and that is this and it may come as a shock but you really don't even need a web page to build a large down line and successful mlm business, if you are direct selling yes for the backend. With an mlm company you will get along fine with the company issued site and can use that as clout or proof that you are in fact with a real company.
There are methods of lead generation that will blow away the use of a website on the front end that will out-perform them any day of the week.
The sole purpose of this page is to write a compelling offer for a solution to what ever pain, want or need that your prospect has and in exchange for this information and your free offer (which could be a free report or consultation) they will fill in their information into your opt-in box.
This page should be very short and involve little or no scrolling, it would consist of a main headline and maybe one or two sub-headlines that are hitting emotional hot spots.
Next it should contain a picture of you to let them know that you are indeed human and this should be placed in the upper left corner to the left of the main headline with your opt-in box in the upper right side of the page just right of the main headline.
The next thing that would go below this is either a short 2 or 3 minute video or some bullet points telling them all about what they are going to recieve in their free gift. Followed by a strong call to action to fill their information in your opt-in box in order to collect on their free gift. Aside from that you would include your closing salutation, signature and maybe a website copyright at the bottom of the page.
The sales page comes later, after you have started a relationship with them and built up trust which will come soon enough and can be delivered in your email autoresponder. The sales page is not always necessary but if used will do all of the selling, provide more product detail and divuge pricing and allow for puchasing.
What I'm seeing out there is astronomically long web pages jammed full of information overload and confusion. I am seeing sites full of hundreds of links to products, adsense adds and affiliate banners that have absolutely nothing in common with your page and all it does is confuse people as to the real reason they visited your site in the first place. If your not converting sales and have no one in your lead funnel, now you know why.
In Conclusion:
If you have one of these sites and are offended i'm sorry now you know what to do to fix it. There is one last thing I want to say and that is this and it may come as a shock but you really don't even need a web page to build a large down line and successful mlm business, if you are direct selling yes for the backend. With an mlm company you will get along fine with the company issued site and can use that as clout or proof that you are in fact with a real company.
There are methods of lead generation that will blow away the use of a website on the front end that will out-perform them any day of the week.
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